A live RE.UNIQLO X FIT campaign and landing page from FITDTech lab, focusing on simplicity and effective communication of FIT student designers' work with UNIQLO.
With the RE.UNIQLO initiative, UNIQLO aimed to engage Gen Z by focusing on waste reduction and sustainable fashion practices, shifting their image away from fast-fashion toward a more eco-conscious brand identity through a compelling campaign.
Campaign art direction
“Live and let RE.live.” Tell the life story of a UNIQLO garment – the first life and second life after it was repaired, remade or recycled by RE.UNIQLO.
UXUI design
Design and prototype a user - friendly landing page for RE.UNIQLO X FIT DTech Lab collaboration, focusing on attracting potential customers.
Designed visual assets specifically for Instagram, a platform younger generation frequently use.
Designed to be displayed at the 5th Avenue flagship store. Responsible for creating them from design to print, ensuring they met various size requirements and specifications. Responsible for creating them from design to print, ensuring they met various size requirements and specifications.
We paid special attention to breakpoints and screen resizing throughout the design and development process, optimizing the website for every screen. Given that most users will access the site via QR code from posters at the 5th Avenue flagship store, we ensured seamless mobile accessibility and a responsive design.
Effortlessly explore the collection with the user-friendly navigation bar. Discover new arrivals, collections, and styling tips with just a tap for a seamless browsing experience.
Learn about RE.UNIQLO X FIT collection project driven by students, faculty advisors, and UNIQLO team through FIT DTech Lab. Dive into the project’s journey by scrolling through a dynamic carousel showcasing its different stages. Discover our mission, goals, and location for a comprehensive understanding of our initiative.
Discover the innovative collections of student fashion designers from FIT, showcasing their unique styles and creative visions for this project.
Discover stylish ways to style pieces from our collection with your existing UNIQLO favorites. Simply click the + button for detailed information on each item.
We want to deliver a straightforward design system making sure that all content can be perceived by users.
Impact
The landing page was published and a QR code for access was prominently displayed for a week at UNIQLO’s flagship store on Fifth Avenue in New York, attracting over 10,000 visitors daily.
Reflection
Through this project, I learned how to work with various stakeholders, including the Director, PM, and developer. I continuously presented design iterations and received feedback, which improved my communication skills. I particularly focused on responsive design and created a centralized, comprehensive design system. This allowed us to maintain a consistent design across various sections and screen sizes, ultimately enhancing the user experience.
