Day of the Living Not Dead | Notco

Advertising, Art Direction, Strategy, Copy Writing
Young Ones One Show Short listed: Integrated

NotCo is a plant-based food company that specializes in AI-chef created products. NotHangover is their new cure after a long night out, to prevent you from turning into the living dead after a night of drinking.

Duration

6 weeks (Spring 2024)

Tools

Figma, After Effects, Photoshop, Illustrator, Procreate, Dimension

My team

MJ Park, Radiya Aheto, Casey Rowland

My role

Visual Design, Motion Graphics, Art Direction

The Ask

Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).

The Solution

Positioned NotCo’s NotHangover as an antidote created with AI to make the living dead the living not dead.

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