Animals Anonymous | PETA

Out-of-Home | TV | Website
Young Ones One Show Merit: Integrated
Young Ones One Show Merit: Video/Film

PETA is looking to raise awareness of its “End Speciesism” and “Animals Used for Clothing” campaigns and bring the ideas and philosophy behind these efforts to a global audience. People do not see animals as equal to humans and lack empathy toward them.

Duration

8 weeks (Fall 2023)

Tools

Figma, After Effects, Photoshop, Illustrator

My Team

MJ Park, Andrew Grechko

My Role

Advertising Design & UI Design

The Problem

PETA wants everyone to believe that humans and animals are equal, even those who lack empathy or think they can’t make much of a difference themselves.

The Solution

Give abused animals an anonymous voice to share their experiences, demanding attention from those who empathize with their experience, not their species.

Other projects

Airbnb Local

UX & Visual Design

EnoB

Branding

Day of the Living
Not Dead

Advertising
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Made with lots of love by MJ Park © 2024 All Rights Reserved