PETA is looking to raise awareness of its “End Speciesism” and “Animals Used for Clothing” campaigns and bring the ideas and philosophy behind these efforts to a global audience. People do not see animals as equal to humans and lack empathy toward them.
PETA wants everyone to believe that humans and animals are equal, even those who lack empathy or think they can’t make much of a difference themselves.
Give abused animals an anonymous voice to share their experiences, demanding attention from those who empathize with their experience, not their species.